Best in Class – We Really Mean it!

What does it mean? Great question. And honestly, not one that I’ve ever been asked. I’ve been using the hashtag for years for our social media posts . . .

As our business grows so does our customer base – some of which discover us after they’ve purchased parts from other companies. This is perfectly understandable – we’re glad to have you! Now that you’ve found us – you’ll soon learn that words like good enough and second best aren’t in our vocabulary. Let me elaborate.

As the founder of CE Auto Electric Supply, it’s my goal to ensure that your expectations are exceeded. [You may wish to read my blog on The Value Proposition . . . ] This governs every single aspect of who we are as a company – from the products we offer, how timely you receive your order, how your order is packed, how the box is taped, that feeling you get when you hold something we’ve built in your hands, etc.

It also drives our product development. Allow me to elaborate.

When bringing a new product to market, most companies look at what the market offers and consider the following very carefully – price point, sales volume, attainable profit margin, etc. They simply desire a slice of the pie. That isn’t how Steve Jobs did it. That isn’t how the McDonalds brothers did it. And, it’s not how we do it.

If you’ve been looking at one of our pre-assembled Kits – Battery Cable Kits, Battery Relocation Kits, Fan Relay Kits, Vehicle Grounding Kits, etc – this is how this process goes at CE Auto Electric Supply:

1 – Ignore all of what the market has to offer as I wouldn’t use any of it in my own vehicles.

2 – Start with a clean sheet of paper and set out to create the very best product that we can to solve a given problem. This means that every single component used must be the very best available to us, regardless of cost.

3 – Take the concept to reality and create a basic prototype.

4 – Do our best to exploit weaknesses in its design. Can we break it? Can we cause it to fail? Can it be improved? During this process we measure and analyze things like voltage drop and heat. This is actually my favorite step in the product development process as we always learn something.

5 – Determine fitment information for the application. I can’t tell you how many times I’ve purchased a product which was supposed to fit the application perfectly only to ask aloud, Did anyone actually try to install this?

6 – Once we’re happy with the performance and fitment (the main reasons you’re buying it to begin with), then we figure out what’s needed to put together a complete kit around it to offer you a Solution – we leave nothing to chance here. If you’re buying our kit, then it’s only as good as the sum of the parts.

7 – Get a few kits into the hands of our super user customers. Put this in and give me your feedback. Does it suck? Does it rock? What can we improve? What didn’t you like? What did we overlook? Assuming it doesn’t suck, the answers we get for the last two questions are an integral part of fine tuning the kit and finalizing things before we go to press.

8 – For kits that require it, I develop an installation manual with logically laid out and simple to follow steps. Photos and drawings can supplement the written text to improve clarity. Installing the kit in your vehicle should be simple, require no trips to the store to chase down a part, require no specialized tools of any kind, nor take you all day. Each is paramount – you have better stuff to do with your time and money.

Only after the above steps are completed will we create a bill of materials and decide what to sell it for so we can make an honest living. I simply don’t care what the market says in regard. After all, you’re buying a product that I would use in my own vehicles – as it’s been designed from the ground up to be Best in Class. And this didn’t exist before. Our Booster Cables that Don’t Suck exemplify this perfectly. The reviews are very telling – here’s one of my faves:

Just bought one set to test. Yesterday it took 3 sets of off the shelf “high quality” cables on 3 different trucks to jump one tractor. Today with my new cables that most definitely don’t suck!! I was able to start the same tractor in 20degree colder weather with only the set of cables on my trucks battery. Simple to say I just bought another set to stay in my personal vehicle.

Thank you Zackery. Love it. And that’s why we do this. Here’s the cable set we sold Zackery . . . x2:

If you’re a do-it-your-selfer and looking at the Individual Components we offer, this is my mantra – If I won’t use it in my own vehicles, then we don’t sell it. Period. That means LOTS of stuff simply don’t make the cut ’round here.

Now, the customer is the final arbiter on such. And that’s where the rubber meets the road. We’re simply humbled to have hundreds of product reviews, testimonials, referrals, and recommendations to back that up. Thank you.

We’d love to earn your business!