The Value Proposition and Pride of Ownership

The Value Proposition and Pride of Ownership

Many years ago, while managing a car audio store in North Little Rock, AR (that seems like a lifetime ago now!), I learned two valuable lessons from a customer.  Let me explain.

One day in the spring of 1996, a gentleman of maybe 40 walks into our store and asks to see our selection of 100 watt stereo power amplifiers.  We had several amplifiers that met that criteria, three on active display.  The prices on these amplifiers were $199.00, $299.00, and $519.00.  He listened to each powering a pair of speakers that were similar to the ones in his vehicle.  After he listened, he asks, “Do you have a lay-a-way program?”  I confirmed that we did and he proceeded to pull out $150.00 and put a deposit down on the amplifier that he deemed best – the $519.00 Rockford Fosgate Punch 100×2. Continue reading “The Value Proposition and Pride of Ownership”